Odin Automotive has renamed as B-ON and introduced a suite of holistic solutions to accelerate the electrification of commercial fleets worldwide. 

B-ON’s full scope of solutions provides customers with everything they need to electrify

The business, which operates across Europe, Asia, and North America, has partnered with global technology giant Hitachi Group and is providing support for fleets to electrify their last mile transportation in a one-stop shop process.  

The company’s full scope of solutions provides customers with everything they need to electrify, including electric vehicles, smart delivery tools & reusable packaging, subscription access, service & maintenance, energy infrastructure & charging management, telematics & fleet management software, and driver-focused solutions. This includes the provision of critical charging and energy management functions through Hitachi Group. At the same time, Hitachi’s venture capital arm, Hitachi Ventures, has come on board as one of B-ON’s major investment partners. 

The move follows the firm’s acquisition of Germany’s Streetscooter from Deutsche Post DHL Group in January 2022.  

“Acquiring StreetScooter earlier this year gave us a great head start, providing the vehicle piece of our complete electrification solution,” says Stefan Krause, CEO and Chairman of B—ON. “And now, we’re very excited and honoured to be able to bring on a partner like Hitachi to support the service piece of our plan. We feel this entire holistic solution is the key that will finally open the door for fleet owners to make this change for good.” 

“Hitachi Ventures is committed to supporting key initiatives driving society’s transformation to carbon net zero. B-ON’s vision of a world where last mile transportation works for people and planet is perfectly in line with our own and made them a natural strategic choice for us,” said Tobias Jahn, partner at Hitachi Ventures.  

“Their proven product, the expert team behind it, and the insightful holistic business model are a unique and unbeatable combination for accelerating the electrification of commercial fleets worldwide.”