The changes see Matthias Seidl appointed executive director sales, Central & Eastern Europe & international operations. Meanwhile Jürgen Keller takes over from Mr Seidl as executive director sales, marketing and aftersales.

Mr Seidl has been with Opel since December 2012. Prior to joining the company, he was vice president global sales & aftersales at Saab Automobile in Trollhättan, Sweden. He also spent 20 years at Volkswagen, including spells as COO of Volkswagen America, Executive Director Sales American Region for VW and Audi, Managing Director of Audi Australia and Director Asia-Pacific, as well as Regional Manager Western Europe at Audi.

‘Matthias Seidl is a sales professional with many years of international experience. This year in Germany, he and his team have successfully stabilised our market share. Now we want to utilize his international expertise to drive Opel forward in Eastern and Central Europe, as well as in our international growth markets,’ said Mr Küspert.

The position of executive director sales Central & Eastern Europe & international operations has been vacant since Andy Dunstan was promoted to manage the Russian operations of GM Europe on 1st November.
 Jürgen Keller has worked for Opel since 1993. A former competitive swimmer, he has led Opel Special Vehicles GmbH and was previously sales manager for Germany between 2010 and 2012 before taking up his current position as director international operations for Opel.

‘With Jürgen Keller’s appointment, a respected expert becomes executive director sales, marketing and aftersales for the German market,’ said Mr Küspert. ‘This year, we have successfully stabilised our market share despite the very challenging economic environment in Europe. Consequently, we want to gain further market share in 2014. With his extensive experience and ability to act swiftly, Jürgen Keller will play a key role in achieving this goal on the important German market.’