Opel Fleet embarks on growth strategy for commercial vehicles
Internal restructuring at Opel’s European headquarters near Frankfurt has brought the responsibility for commercial vehicles into Opel’s international fleet team.
Ian Hucker, Opel’s director of European fleet and commercial vehicles, told International Fleet World that the new structure would allow for better integration of sales activity as most major LCV buyers also had substantial car fleets.“It makes sense to have both fleet and LCV sales under one roof,” said Mr Hucker.
“On the passenger car side, Opel has been moving steadily up the European sales charts in recent years and we can see a tremendous opportunity to grow our LCV sales in the same way.
“There have been a few gaps in our van product portfolio in the past, but we have plugged these with recent developments such as new Combo, new derivatives of Movano and the expansion of our conversions programme. We are now very well placed to match in the LCV sector what we have already done in passenger cars. LCVs are a big growth opportunity for us.”
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