Opel scores highest volume manufacturer result in Trust Ranking 2015
The carmaker came in fifth place out of 29 brands, marking the best result for a volume manufacturer. Opel was only beaten by premium brands Audi, BMW, Mercedes and Porsche. Overall, 71% of the customers stated that they trust Opel – up 12.4% on the industry average of 58.6%.
“Customer satisfaction and customer trust are of fundamental importance. Approachable is one of our brand values at Opel. Therefore, positive customer experiences have to go way beyond the product itself. This is valid for all areas of contact between the customers and the brand. We are very happy with the very favourable results of the ‘Trust Ranking 2015’. Simultaneously they provide us with addition motivation: we will continue to do everything we can to get even better and strengthen the trust shown in us,” said Carsten Wreth, vice president customer experience Europe at Opel.
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