Opel to replace Agila with Karl
The announcement, which follows the news that Vauxhall in the UK is to revive the “Viva” name for the same model, is made in homage to one of Adam Opel’s sons.
‘Karl is a short, snappy and catchy name that represents Opel brand values: German, emotional and approachable,’ said Tina Müller, chief marketing officer at Opel.
The new model will be positioned below the ADAM and Corsa models and will be 3.68m long with five doors and up to five seats.
No further details have been released but the brand said the model will ‘ offer the best of Opel virtues in a smart and highly practical manner’.
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
Leave a comment