Carried out by MV2 Conseil on behalf of Goodyear Dunlop, the research involved around 500 fleets in France, Germany, Italy, Poland and Spain, with just over half of the fleets (54%) saying that it influences their tyre choice and two-thirds (66%) putting fuel efficiency as the most important criterion on the label.

The data was revealed at a roundtable debate hosted by Goodyear Dunlop in Brussels, where it was also revealed that more than two out of three consumers who bought tyres in 2013 have been influenced by the EU Tire Label.

The event was held to bring together key stakeholders and industry experts to discuss the progress of the label, as the legislation approaches its first anniversary. The EU Tire Label, which is mandatory for all tyres sold in Europe, grades passenger car tires and truck tires on three factors: rolling resistance, wet grip, and external noise levels. The legislation came into force in November 2012.

Speaking at the event, Goodyear EMEA president Arthur de Bok said: ‘It is encouraging to see so many consumers and professional tire purchasers using the EU Tire Label as a reference point when purchasing tires. The EU Tire Label, with its information on three criteria, raises awareness of the important role tires play in the vehicle's performance.’

However, Michael Staude, general manager of tires and wheels at the independent certification company TÜV SÜD Automotive, emphasised the need for effective local enforcement systems across the European Member states. He said: ‘Long-term, the legislation can only be successful and credible in the eyes of consumers and dealers if all tires sold within, and imported into, the European Union fully comply with the legislation.’

Malcolm Harbour, Member of the European Parliament and chairman of the Internal Market and Consumer Protection Committee, who played an integral role in the adoption of the EU Tire Label legislation, added: ‘I am pleased with the legislation's success so far but from a legislator's point of view we need more time to fully understand the environmental and safety benefits of the label. The legislation will be assessed again in 2016.’

To watch a recording of the debate, visit www.thetirelabel.com.