A new pan-European road services alliance that will provide a single point of contact for fleet and leasing customers has launched.

The new alliance provides a single pan-European point of contact for motoring services.

The ERA Automotive collaboration between the RAC, Europ Assistance, Falck and VHD builds on an existing partnership announced nearly a year ago and will cover the majority of countries in Europe, including the UK, the Nordics and Baltic countries and across all continental Europe.

Also aimed at carmakers and insurance firms, the alliance will develop innovative breakdown services consistently across Europe using a single customer-facing identity that brings simplified pan-European account management.

Lars Vester Pedersen, CEO at Falck Assistance Nordic, said: “This exclusive partnership goes even further into the simplification of motoring services. It provides one trusted partner for clients in need of a seamless and top quality experience for their drivers, as we service directly through our fully-owned local entities 99% of all interventions in Europe.”For more of the latest industry news, click here.