Peugeot has launched a new logo and brand identity to reflect its new electrification strategy.

The logo will be used across all new models, starting first with the new 308, as well as on dealerships and for the new website

The logo will be used across all new models, starting first with the new 308, which will make its world premiere later this year.

Peugeot said the new emblem has been created to acknowledge its evolution as a brand and its continuing transition to electrification; it’s committed to offering an electrified variant across its entire model line-up by 2025.

It’s only the 11^th time the Peugeot logo has been updated since 1850; as well as new models, it will be used brand-wide, from dealerships to a new Peugeot website.

Julie David, managing director, Peugeot UK, said: “A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years. The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”