Positive November for SKODA
‘Once again, we increased our deliveries even though markets were difficult,’ said Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. ‘Our growth in Western Europe in November is especially welcome given that we grew against the market trend. The situation on the markets continues to be demanding. However, ŠKODA remains on the offensive with new models,’ he added.
In Western Europe in November, ŠKODA again posted growth, raising deliveries by 4.3% to 28,200 (November 2011: 27,000) in an otherwise strongly shrinking overall market. ŠKODA has significantly outperformed the market throughout the year so far as deliveries reached 331,900 from January through November 2012 (January through November 2011: 336,800). Market share rose above 3% for the first time during the first eleven months compared with 2.8% a year ago. The brand posted strong gains in its strongest Western European markets in November, these being Great Britain (plus 30.2%) and Germany (plus 15.2%).
In Eastern Europe ŠKODA achieved a plus of 7.9% in November for a total of 12,400 vehicles (November 2011: 11,500). The brand rose by 26.7% to 123,500 units from January through November (January through November 2011: 97.400). This growth was almost three times as strong as the overall market, which was 9.4%. At the end of November, ŠKODA’s market share was close to 4.1% against 3.5 % from January through November 2011. Once again, Russia contributed strongly to the brand’s growth as deliveries were up 12.5% to more than 9,000 (November 2011: 8,000), making this November ŠKODA’s second-best in Russia after June 2012. In the first eleven months, ŠKODA’s deliveries in Russia were up 36.6% to almost 89,100 and market share grew to 3.6% (January through November 2011: 2.9%). Series production of the ŠKODA Yeti in Russia began in early December.
In Central Europe, ŠKODA delivered 10,200 vehicles to customers in November (November 2011: 10,600). The brand’s sales in the first eleven months rose 1.3% to 114,100 units compared to 112,600 one year ago. Market share in the area rose to 18.8% from January through November (January through November 2011: 18.5%). Deliveries in the Czech Republic, the brand’s home market rose 3.3% to 54,700 as at the end of November (January through November 2011: 52,900).
ŠKODA also continued its growth in China: the brand’s posting and advance of 4.9% to 21,100 deliveries in November (November 2011: 20,200). As at the end of November, ŠKODA has sold 225,900 cars in China or 7.1% more than a year ago when the comparable figure was 211,000.
In India, ŠKODA deliveries numbered 2,000 in November (November 2011: 2,300). From January through November, ŠKODA grew by 24.4% to 32,100 deliveries to customers on the subcontinent (January through November 2011: 25.800).
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