Lucas Casasnovas has been appointed head of urban mobility at SEAT ahead of the company showing its latest mobility innovations at Barcelona Smart City Expo World Congress in November.

Lucas Casasnovas, head of urban mobility at SEAT

The role will encompass all of the company’s projects related with new urban mobility, including XMOBA and Respiro.

Until now, Casasnovas had been SEAT’s global director of product marketing and he will report to SEAT vice-president for sales and marketing and CUPRA CEO, Wayne Griffiths.

After leaving Roland Berger consulting, Casasnovas joined the marketing and operations team at Volkswagen in Spain. He then moved to Germany in 2010 for his role as global launch director of Volkswagen AG, until his 2015 appointment as product marketing Europe director of the compact segment worldwide. Since August 2016, Casasnovas has been SEAT’s global product marketing director, during which time he contributed to redefining the company’s product portfolio to adapt it to new trends in mobility and micromobility.

SEAT has developed an urban mobility strategy that includes the SEAT Minimó concept car which was presented at the last Mobile World Congress (MWC), as well as the SEAT eXS Kickscooter powered by Segway, whose global launch was spearheaded by Casasnovas.

SEAT vice-president for sales and marketing, Wayne Griffiths, emphasised that “urban mobility is changing, and our role at SEAT is to adapt our business and offer new solutions for the cities of today. Lucas Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”

As head of urban mobility at SEAT, Casasnovas will spearhead the development of new urban mobility solutions that are affordable and sustainable for the environment, cities and people. SEAT is due to present its latest mobility innovations on 19 November during the Barcelona Smart City Expo World Congress.

Casasnovas has an international vision after working in different countries, and speaks several languages: Spanish, Catalan, English and German. He holds a degree in Industrial Engineering from the Polytechnic University of Catalonia (UPC) and has an Executive MBA from IESE. He has worked in the sector for nearly 25 years, since beginning his career as a trainee engineer at the SEAT Technical Centre in 1996.