Sinek offers an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalty and – most importantly – are able to repeat their success again and again.

‘You may say Simon’s an optimist, but he’s not the only one,’ said NAFA’s executive director, Phillip E Russo. ‘His vision for innovation and inspiration is sure to strike a chord with our attendees. Fleet managers are used to being tasked with doing more with less – a situation that relies on creativity and strong leadership skills. Sinek’s presentation is a perfect complement to the Professional Development educational sessions that are a major component of this year’s conference.’

A trained ethnographer, Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world, and teaches graduate-level strategic communications at Columbia University. He has spoken to a wide array of clients, including Microsoft, Mars, Intel, 3M, the United States Military, Members of the United States Congress, the Ambassadors of Bahrain and Iraq, multiple government agencies, and entrepreneurs. He has also presented at the United Nations, to the senior leadership of the United States Air Force, and to the senior leaders of NASA. The talk that he gave at his first TEDx event, ‘How Great Leaders Inspire,’ is one of the most shared TED Talks on TED.com.

NAFA’s Institute & Expo (I&E) takes place on April 8-11, 2014 in Minneapolis, MN.  The four-day event combines top-flight fleet education and networking galore with the largest Expo floor in the fleet industry. Gain valuable insight into topics like cost-savings, technology, professional development, and safety. Speak to automakers, policy makers, and game changers at this one-of-a-kind fleet conference. Learn from the pros and share with your peers. Follow the conference live on Facebook and Twitter @nafafleet.  For more information visit http://www.nafainstitute.org.