Sixt is entering this important Southeast Asian market with a comprehensive premium selection of rental and limousine services. The medium-term goal is to achieve asignificant market share with integrated mobility concepts in this important tourist destination. Additionally, the launch in Thailand brings Sixt a significant stepfurther in its Asian expansion strategy.

With twelve stations, Sixt keeps its customers mobile as of March in all of the country’s important holiday and business regions, from the capital city of Bangkok to popular tourist destinations such as Phuket and the island of Ko Samui. Sixt has stations at Bangkok and Phuket international airports.

Customers will find a diverse fleet of high-quality vehicles at low rates, from nimble compacts to economical mid-sized cars and comfortable saloons. In Thailand, Sixt offers models from premium brands such as BMW, Mercedes,Honda and Toyota. Offers range from typical one-day rentals to long-term rentals for several weeks.

Thailand is among the most important tourist destinations in Southeast Asia and has developed to become one of the region’s leading economies. With a population of approximately 70m, Thailand is also one of the most populous countries on Earth. The potential for mobility in Thailand is immense. Sixt’s market entry in Thailand expands its presence in Asia. The company offers awide range of mobility services in South Korea, India, Nepal, Singapore,Mongolia and New Caledonia.

In Thailand, Sixt cooperates with a strong franchise partner. Master Car Rentals is part of the Millenium Group Thailand, Thailand’s BMW and Mini importer, andhas ten years of proven industry experience.

Detlef Krehahn, director and vice president International Franchise at Sixt, commented: 'Withour Thailand launch, we enter a market that offers us enormous potential for growth, both in terms of leisure travellers and business clients. Our new franchise partner has many years of experience in both segments. By entering the Thai market, Sixt continues its expansion course in Asia.'