Size beats appearance when choosing a company car

By / 10 years ago / News / No Comments

Based on a survey by TNS among 3,377 lease drivers in 20 countries worldwide, the research confirms that 80% of all lease drivers see size of the vehicle as the most important selection criterion when choosing a car. Only in countries like Brazil or Turkey appearance is ranked higher.

In addition to size (80%) and appearance (in 73% of cases mentioned as most important selection criterion), LeasePlan MobilityMonitor shows that lease drivers consider brand to be an important factor when choosing a new company car (62%).

However, not every lease driver is allowed to pick the brand he or she is passionate about due to their company’s regulations. 41% choose from a predefined list of brands and in 33% of cases the company will make the decision. One out of four lease drivers surveyed was able to choose any brand they preferred.

For more of the latest industry news, click here.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

Leave a comment

You must be logged in to post a comment.