Size beats appearance when choosing a company car

By / 10 years ago / News / No Comments

Based on a survey by TNS among 3,377 lease drivers in 20 countries worldwide, the research confirms that 80% of all lease drivers see size of the vehicle as the most important selection criterion when choosing a car. Only in countries like Brazil or Turkey appearance is ranked higher.

In addition to size (80%) and appearance (in 73% of cases mentioned as most important selection criterion), LeasePlan MobilityMonitor shows that lease drivers consider brand to be an important factor when choosing a new company car (62%).

However, not every lease driver is allowed to pick the brand he or she is passionate about due to their company’s regulations. 41% choose from a predefined list of brands and in 33% of cases the company will make the decision. One out of four lease drivers surveyed was able to choose any brand they preferred.

Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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