Size beats appearance when choosing a company car
Based on a survey by TNS among 3,377 lease drivers in 20 countries worldwide, the research confirms that 80% of all lease drivers see size of the vehicle as the most important selection criterion when choosing a car. Only in countries like Brazil or Turkey appearance is ranked higher.
In addition to size (80%) and appearance (in 73% of cases mentioned as most important selection criterion), LeasePlan MobilityMonitor shows that lease drivers consider brand to be an important factor when choosing a new company car (62%).
However, not every lease driver is allowed to pick the brand he or she is passionate about due to their company’s regulations. 41% choose from a predefined list of brands and in 33% of cases the company will make the decision. One out of four lease drivers surveyed was able to choose any brand they preferred.
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