Mr Rowsome brings over 25 years of experience and is a recognised expert in the application of SaaS and cloud solutions for fleet and risk management, most recently having served as head of cloud practice for Unity Technology Solutions. Previous roles have included senior vice president of sales and general manager, Europe for GreenRoad Technologies; managing director, software solutions for RAC plc; and vice president of global sales for Northcore Technologies.

His new appointment sees Mr Rowsome assume responsibility for all aspects of SmartDrive’s European operations. 

“Aidan brings significant experience in commercial vehicle telematics and fleet risk management to his new role and we are extremely pleased to welcome him to the SmartDrive executive team,” stated Steve Mitgang, CEO of SmartDrive. “Given the growing importance of the European market, we recognized the need to recruit a proven leader with technology and leadership credentials to head our operations in the region.”

“As a pioneer in video-based safety systems, SmartDrive has built a remarkable reputation for delivering innovative solutions coupled with intelligent insights. I’m honored to join such a standout organization, which puts their customers first,” added Mr Rowsome. “The market continues to demonstrate accelerated adoption of video to meet their safety and security needs, driving down fleet’s operating costs and saving lives and I wanted to be with a company that is committed to continuous innovation and delivering measurable results to its growing list of European fleet customers. I very much look forward to helping drive and shape the evolution of our solution suite and go-to-market plans for these valued clients.”