Software provider Sofico has opened a new German subsidiary with a local office to enhance its service to customers in the country.

Sofico managing director Gémar Hompes

The firm, which offers software to the global automotive finance, leasing and fleet & mobility management industry, said the new office, initially based in Munich, fits in with its growth strategy of establishing a local presence in key markets so that customers can be better supported through local, native-speaking staff familiar with the market.

This strategy has already seen the company open a dedicated office in the Netherlands near the town of Utrecht in October 2016, with plans for more regional offices within the European Union in the near future.

Sofico also opened offices in Mexico last September in Puebla, southeast of Mexico City, to provide a hub to serve its customers throughout the Central and South America region. In addition, the company has offices in Tokyo, Japan and in Sydney, Australia.

Commenting on the new German office, Sofico managing director Gémar Hompes said: “As a next step, we will intensify our efforts in hiring local staff to establish a full multi-disciplinary team in Germany, with a mix of profiles from project manager to support consultant. Following extensive training at our head office in Ghent, this German-based team will provide support to our customers in Germany.

“Future implementation projects in Germany will then be managed by the Sofico Services Germany team with support from staff at our HQ in Belgium,” he added.