Sofico has established a regional office in the UK to bring enhanced services for its growing local customer base.

Sofico managing director Gémar Hompes

The business, which provides software to the global automotive finance, leasing and fleet and mobility management industry, has based Sofico Services UK at Malvern, Worcestershire, running a staff of seven to manage implementations of its mainstream Miles software system as well as supporting existing customers, including manufacturer captive and independent leasing companies.

The new UK office marks the latest in a number of regional offices – including for Sofico Services Germany office in Munich earlier in the year – as part of the company’s growth strategy of establishing a local presence in key markets so that customers can be better supported through local, native-speaking staff familiar with the market.

UK country head Roger Smith said: “Our new offices give us the best setting for our growing UK business with plenty of room to expand and provide us with a long-term base.

“We now have a critical mass of UK customers and are excited to be starting up our next implementation with a major UK leasing company. With more implementations in the pipeline we will be looking to expand the team further in the near future.”

It follows the opening of dedicated offices in Germany this year and in the Netherlands in October 2016 with plans for more regional offices within the European Union in the near future.

Sofico also opened offices in Mexico last September in Puebla, southeast of Mexico City, as a hub for customers in the Central and South America region, and also operates offices in Tokyo, Japan and in Sydney, Australia with local, native-speaking staff to better service and support fleet and leasing clients in the Asia-Pacific region.

Sofico managing director Gémar Hompes said: “The establishment of local offices helps us stay close to our customers in the country and helps us in attracting new staff with knowledge of the local market and local languages.”