Sofico has made its first move into the Central America region with the opening of an office in Mexico.

Sofico managing director Gémar Hompes

Located in the city of Puebla, south east of Mexico City, the office is staffed by existing personnel seconded from Sofico’s offices in Ghent, Belgium, and Tokyo, Japan, along with a number of locally hired employees, and will provide more effective project staffing and support as well as extending Sofico’s global reach, according to managing director Gémar Hompes.

“For our international customers, the fact that we are now able to cover office hours in all time zones through support staff based in Europe, Asia and the Americas is a big benefit,” he said.

Sofico is also planning to expand the number of staff so that Sofico customers throughout the Central and South America region can be serviced more effectively.

The new office fits in with Sofico’s growth strategy of establishing a local presence in key markets to better support Sofico customers with local, native speakers who are familiar with the market.

Customers in the Netherlands already benefit from a dedicated office situated near Utrecht since the end of last year.

Gémar Hompes added: “We believe our growth strategy is a key to our continued success. The establishment of local offices assures a close proximity to our customers and helps us in attracting new staff with knowledge of the local market and local languages. We plan to set up additional offices in key European markets in the near future.”For more of the latest news, click here.