Stellantis UK appoints new B2B director and MDs for Peugeot and Fiat

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Stellantis has shaken up its UK management team with a raft of new appointments.

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Nicola Dobson is appointed as Peugeot managing director, while Giuseppe Cava becomes managing director for Fiat, Fiat Professional and Abarth. Tom Ray moves to the role of B2B director and Nick Richards is now pre-owned vehicles director. Additionally, Damien Dally is appointed as brand director for Leapmotor.

Nicola Dobson was most recently pre-owned director for Stellantis UK and has also held a wide variety of roles in aftersales, distribution, sales and marketing. She succeeds Eurig Druce, who moved to the role of group managing director in October 2024.

Giuseppe Cava has spent his whole automotive career with Fiat, since joining the Stellantis group in 2018, and was most recently UK marketing director for Fiat and Abarth. As UK MD for the Fiat, Fiat Professional and Abarth, he replaces Damien Dally who now focuses solely on Leapmotor as brand director for the UK.

New B2B director Tom Ray joined the group in 2004 and has held various sales roles across Stellantis &You and the broader Stellantis group. Ray’s previous positions include general manager and regional operations director at Stellantis &You, head of regional operations at Peugeot and, most recently, B2B operations director at Stellantis. In his new role, Ray will oversee B2B sales across all channels for Stellantis UK brands.

Nick Richards, who replaces Nicola Dobson as director for pre-owned vehicles, started as a graduate trainee with the group in 1993 and was most recently responsible for UK network development for Stellantis.

Eurig Druce, group managing director, said: “I would like to warmly congratulate Nicola, Giuseppe, Nick, Tom and Damien on their new roles.

“I’m delighted to be able to build from the talent within our group and I wish them every success in delivering our Dare Forward 2030 commitments, working alongside our highly valued retailer partners.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.