Steve Catlin has joined Volvo Car Financial Services UK (VCFSUK) as its new managing director, following the retirement of current incumbent David Baddeley.

Steve Catlin, managing director at Volvo Car Financial Services UK (VCFSUK)

VCFSUK was established at the start of 2021 as a 50:50 joint venture between Volvo Cars and Santander Consumer (UK) and provides wholesale funding to Volvo’s UK retail network and finance products for new and used car customers.

Catlin brings extensive experience in the UK automotive sector, having held senior roles with a number of manufacturers. He was most recently at Volkswagen Group UK where he held the position of director of sales, people and network development for Audi UK.

But his background also includes four years as UK sales and operations director at SEAT UK, a spell as Volkswagen Group head of fleet and five years at Vauxhall, including nearly two years as fleet marketing and Motability manager.

Speaking on his new role, Catlin said: “I am looking forward to working with an amazing brand such as Volvo Cars that has been at the forefront of bringing positive change to the automotive landscape.

“I believe financial services plays a critical role in supporting the transformation we are witnessing in the industry. How we deliver innovation and provide a flexible platform for our customers and partners in the future will be key factors in securing success.”

Kristian Elvefors, Volvo Car UK managing director, added: “Financial services are crucial to Volvo’s operations, and they will play an even bigger role in the future as we further develop as a company. I look forward to working closely with Steve to ensure our two businesses remain aligned and wholly focused on meeting the needs of all our customers.”