The company has won the distribution contract for sports nutrition product Optimum Nutrition and is now responsible for the distribution of Optimum Nutrition products across the whole of Ireland, with all vehicles tracked by Masternaut. 

A key selling point in the contract was the level of detailed intelligence provided by Masternaut’s telematics technology. The Glanbia sales team use the telematics solutions to access instant, real-time information about each vehicle within the organisation’s fleet – both from headquarters and on-the-go through the integrated smartphone application. Glanbia also uses the technology’s in-cab alerting functionality, allowing its fleet managers to instantly deploy drivers as pick-ups are flagged.

Derek Ramsey, optimum nutrition sales manager for UK & Ireland, said: ‘The Masternaut application used by Glanbia CFI was certainly a unique selling point. When we saw the capability and real-time visibility that Glanbia CFI had as a result of using the Masternaut system it gave us a great feeling of security around the control of our product once it has been dispatched. This, along with the customer geo-fencing, automated alerts and detailed customised reporting, was key to helping us choose Glanbia CFI as our new distribution partner in Ireland.’

Phil Barnes, business development manager for Masternaut Ireland added: ‘More and more companies are realising the value of the insight generated by telematics technology to drive down costs and provide that essential competitive edge.’