Transport optimisation specialist The Algorithm People is rebranding as Optimize to coincide with its new algorithm release.

The rebrand to Optimize, along with the new technology, marks a major step forward in the evolution of the business

The business, which was formed in 2018, said the new image would further underscore its plans to accelerate decarbonisation and efficiencies within fleets, supported by its route optimisation, fleet scheduling and electric vehicle optimisation solutions.

Its work over the past 18 months had led to a suite of new optimisations algorithms, based upon artificial intelligence and machine learning and with the aim of accelerating fleet decarbonisation and generating further efficiencies within fleets by harnessing the power of AI.

The company is also enrolling in a quantum computing project to explore how its algorithms can be applied to this rapidly expanding area of research, with plans to further enhance its algorithm portfolio.

Colin Ferguson, company CEO, explained: “The rebrand to Optimize, along with our new technology, is an important step forward in the evolution of the business. We have demonstrated a clear market need for our services. Our three pillars – optimise, decarbonise and transform – support our value proposition and many of our clients are now taking advantage of the efficiency gains our technology offers. The re-brand to Optimize defines our business – it’s not only what we do, but also who we are.

“This is a very exciting time for the business as we scale up and prepare for global expansion. We will be launching our new algorithm and associated technologies at the Royal Institute in London, in April 2023, and have further exciting announcements related to our branding and technology including a Brand Ambassador, which will be revealed in due course,” Ferguson added.