The Miles Consultancy (TMC) has announced launch details for phase one of its Mobility iQ platform, which it says will provide a definitive ‘Mobility Fitbit’ for corporates and employees.

TMC says its Mobility iQ super app will transform a highly fragmented and decentralised mobility ecosystem

The company’s mission is to ‘invent the future of mobility’ and its new smart and sustainable super app will look to transform a highly fragmented and decentralised mobility ecosystem through an intelligent and interactive approach.

It will also enable corporates and their employees to create transparency of all ground transportation programmes, commuting and fleet car carbon-emissions (Scope 1, 2 & 3) data. This will help firms accelerate their carbon reduction plans and meet both their science-based 2030 target milestone, and European Union’s corporate sustainability reporting directive (CSRD) which entered into force on 5 Jan 2023.

The first phase of the app, due by the end of Q1, will calculate and display users’ individual ‘4Cs’ mobility scores, based on cost, carbon, mobility steps (calories) and time (clock) per instance of travel. This will define their Mobility iQ, revealing the cost per minute whilst travelling, carbon emissions (CO2e) in grams per minute that they move, total mobility steps taken and total time travelled.

The app will then gamify the results by benchmarking the user’s iQ with regards to cost, carbon and calories to show the areas that can be improved upon – helping to drive change. This will be enhanced soon by the arrival of ‘Miles Rewards’, benefiting those who make smarter and more sustainable choices.

Mobility iQ’s overarching aim is to lead to better behaviour and help businesses and employees better manage mobility costs and mobility footprints.

Stuart Donnelly, president of mobility at The Miles Consultancy, explained: “So many people own cars and they simply sit unused 95% of the time and, post-Covid with hybrid working, the situation has worsened. Yet people are being encouraged to replace their diesel cars and get brand-new electric cars.

“We need to have a smart watch or home energy meter for our car that tells us how much our mobility costs for every minute we use it, or don’t use it, as it still costs money when not used. We should compare this to what the alternative is and how much could you save on cost and carbon, and how much extra exercise you would get? Well, that’s what Mobility iQ will do for you. It’s the Mobility Fitbit!”

The app can track all journey types, including car, walking, cycling and public transport, covering both bus and rail. The time travelled and distance covered is recorded and for car journeys, users will have the ability to add and assign the trip to a default vehicle i.e., a personal car or company car, before the app automatically determines a taxi ride. The user can edit the journey to change engine type or mode to car rental and, in doing so, edit the average fare default to the actual.

All this is done without storing actual start and end point locations to avoid breaching data privacy laws.

Donnelly summed up: “Ground transportation and mobility is highly fragmented and decentralised; it has been my vision for many years now to aggregate all ground transportation into one smart and sustainable mobility app that steers better decision-making when we move from A to B to C. It’s door-to-door mobility combined with the Amazon super app experience and that’s what we will bring you very soon with phase two.”

Mobility iQ phase one will be on the street very soon with the first users live across Europe by end of Q1 and phase two shortly thereafter start of Q2.