Toyota and Daihatsu to establish company for emerging markets

By / 8 years ago / News / No Comments

Toyota and subsidiary Daihatsu are to create a new company responsible for developing affordable compact vehicles for emerging markets. 

ditsThe new internal company will consist of three divisions: the Emerging-market Compact Car Product & Business Planning Division, the Emerging-market Compact Car Product Planning Division and the Emerging-market Compact Car Quality Planning Division. 

In addition, Toyota Motor Asia Pacific Engineering and Manufacturing Co (TMAP-EM) is to be renamed Toyota Daihatsu Engineering and Manufacturing and become an entity under the new internal company. 

Although Daihatsu will basically have responsibility for product development for emerging-market compact cars, the new internal company’s Emerging-market Compact Car Product Planning Division and Emerging-market Compact Car Quality Planning Division will be responsible for final product development and quality for Toyota-brand vehicles. 

With the establishment of the new company, TMAP-EM, which previously specialised in providing Toyota development, logistics and production preparation support for locally produced vehicle models, is to also be responsible for supporting the production of Daihatsu-centered compact vehicles for emerging markets.

Daihatsu President Masanori Mitsui is to be appointed chairman and Toyota managing officer Shinya Kotera bcomes president of the new internal company.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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