The role is effective from 1 July and will see Mr Harrison report directly to Karl Schlicht, executive vice president, Toyota Motor Europe.

Mr Harrison returns to Toyota Europe after four years in the UK, initially as commercial director and for the past two years as president and managing director.

Replacing him as president and managing director of Toyota GB PLC from the same date will be Paul Van der Burgh. Mr Van der Burgh is currently director, consumer one at Toyota Motor Europe and has previously held senior positions across Toyota Europe, including director, Toyota Marketing and director, Lexus Europe.

Prior to joining Toyota, Mr Van der Burgh held senior roles at Ford of Britain including sales director and marketing director.