Toyota named most valuable automotive brand in 2014 Interbrand list

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This year, the collective brand value of the automotive brands appearing on the Best Global Brands ranking increased 14.6%. All 14 automotive brands collectively make up a combined brand value of USD $211.9bn.

It added that with three out of the five Top Risers hailing from the automotive sector, the past year proved to be a record-breaking one.

This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, NEW).

Interbrand added that a combined focus on energy-efficient products and integrated technology is helping leading auto brands drive brand loyalty and value.

Commenting on Toyota’s number one position, interbrand said that the brand, which has been the most valuable automotive brand on the Best Global Brands ranking since 2004, continues to be a leader in green technology development.

Since the launch of its first-generation Prius 17 years ago, Toyota has sold a total 3.2 million units of the vehicle globally. Toyota has also expanded its hybrid range to a total of 25 vehicles, including the Prius Plug-in Hybrid. Toyota plans to spend USD $7 billion on environmental technology in the fiscal year ending March 2014, an increase of 11 percent compared to the previous fiscal year.

It added that with the era of the connected car rapidly approaching, the sector’s Top Risers –Audi, Volkswagen, and Nissan – are working to redefine the essence of the driving experience and build stronger emotional ties with their customers.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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