Francisco Ponton has joined independent fleet and mobility management specialist TraXall International as international business development director.

Francisco Ponton, international business development director at TraXall International

He brings more than 21 years of fleet management, leasing and strategic business growth experience to the role, and has previously held senior management positions for a number of international operators, including Arval Spain, Masterlease Iberia, HPI and ARI.

Ponton was most recently at sustainable fleet consultancy Planet-A, where he advised large corporate clients on the transition to electric.

In his new role, he will lead the international team, building on TraXall’s expanding customer base in Europe and Latin America, while also expanding into new global markets.

“Businesses are increasingly looking for wider and more planet-friendly approaches to fleet management than the company car,” he explained.

“Constantly evolving technology is empowering more complex but more sustainable transport solutions, which integrate car sharing, public transport and even cycling with the car. We will continue to invest heavily in ground-breaking technology solutions that use powerful data insights to connect the different options in the most efficient way.”

His appointment comes as recent global challenges, such as the semiconductor crisis, pricing pressures and commodity shortages, put further focus on the effectiveness TraXall’s multi-bid leasing approach, according to Ponton.

“A competitive approach is the only way to guarantee the best vehicle prices on the market and keep a lid on soaring fleet costs,” added Ponton.

He succeeds Leomont Wouda, who is focusing on supporting the rapid growth at TraXall Belgium in his continued role as managing director.

TraXall International CEO Ross Jackson added: “We are pleased to welcome Francisco onto our growing team. His expertise and experience will help us showcase the difference that TraXall makes to its customers, as well as how we work in true partnership to protect our customers’ interests and cost base worldwide.”