Lightweight reusable vehicle graphics specialists Spedian is expanding its operations under an exclusive licensing deal with US-based Modagrafics, the fleet services graphics provider.

Modagrafics is now the North American representative for the Spedian Vehicle Graphics System.

The deal will see Modagrafics, which has customers including McDonald’s, Caterpillar, BP, Nissan, Mars, serve as the North American representative for the Spedian Vehicle Graphics System. The reusable technology is patented in both the UK and the United States and can be applied or removed in less than an hour with no bolts, rivets, screws, pins or rails required to attach it to a vehicle. The system is said to bring significant cost savings in terms of installation as well as eradicating the typical $3,000 cost of decommissioning a vehicle at the end of its life cycle.

Paul Pirkle, president and CEO of Modagrafics, said: “Fleet owners and marketers are always searching for a cost-efficient solution that will help their brand get an edge, especially those who rely on frequent seasonal promotions and heavy consumer advertising rotations.

“Applying graphics is a very labour-intensive job that is magnified by the number of trucks in a given fleet. The Spedian system makes changeable graphics a much easier decision for our customers. Whether a graphic is short-term, stable or temporary, Modagrafics can provide an optimal solution for permanent film graphics, a removable panel or a hybrid. It’s a great fit with our overall solutions portfolio.”

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