TVS Automobile Solutions is the roadside assistance subsidiary of TVS & Sons, one of the largest players in the Indian automotive market. 

The deal will see the AA take a 49% share of the JV for an investment of £4m (€5.6m).  The JV will give the AA access to TVS’s network and the opportunity to leverage the AA’s operational expertise and strong existing relationships with car manufacturers in the rapidly growing market in India.

The JV will be based in India and the agreement will last for an initial minimum term of four years.  

Bob Mackenzie, AA executive chairman, said: “The joint venture will be able to capitalise on our leading position in the UK B2B market and operational experience.  In addition, with vehicle ownership expected to increase significantly, there is a real opportunity for us to take a pioneering role in the B2C market in India.

“The partnership demonstrates the potential of the AA to become a knowledge and systems based company supporting partners in different parts of the world.” 

Mr R Dinesh, director, TVS Automobile Solutions, added: “TVS is the pioneer providing breakdown services in India. We are happy to partner with the AA to further streamline our offerings in India and expand to other emerging markets. Through this association, we can provide uniform services under one platform to multinational automobile brands in India as well as in other overseas markets. With TVS and the AA coming together, I am sure our customers can continue to experience world class services from us.”