UK’s Brightmile driver behaviour app sold to Smith System

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Smith System, a US-based global leader in driver safety management, has acquired UK driver behaviour analytics specialist Brightmile for an undisclosed sum.

Merging the Brightmile solution with Smith will turn the Smith System into a more holistic digital risk management and safety platform

Brightmile provides a mobile device-based driver solution that monitors and analyses driver behaviour in real time. The solution identifies risk patterns, evaluates areas for intervention, and provides personalised coaching, online and behind-the-wheel, for unsafe practices.

Drivers and companies can track behaviour over time and identify effective training per driver while Brightmile’s app engages the driver with a rewards programme that gamifies driver improvement.

By integrating the Brightmile solution with Smith System, Smith is extending its solution from in-person and online training into a more holistic, digital driver risk management and safety programme.

Derek Dunaway, CEO of Smith System, said: “Aligning Brightmile monitoring and analytics with the proven training methodology of the Smith System is a natural evolution of driver safety training.

“This combination not only enhances our ability to train drivers, but also continuously monitors their adaptation to training, reinforces corrective behaviours, engages them digitally, and maximises fleet safety through the application of learned skills.”

Dominic Saunders, CEO of Brightmile, picked up: “Merging Brightmile’s platform with Smith’s decades-long experience delivering training across the world is a natural fit and an exciting opportunity to maximise the impact of our digital capabilities that the whole team has worked so hard to build.

“Bringing together the two companies’ strengths truly is a case of the whole being more than the sum of its parts.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.