Targa Telematics has unveiled the rebranding for its new subsidiary Viasat Group following closure of the acquisition.

The launch of Viasat’s new branding follows the closure of its acquisition by Targa in May 2023

Viasat is a specialist in IoT solutions and telematics systems for vehicles and goods, and the deal, which closed in May 2023, creates a leading player in the telematics sector at European level. This is denoted by a strong presence in eight key European countries – Italy, Portugal, Spain, France, the UK, Belgium, Poland and Romania – as well as a company in Chile.

The new logo aligns with the branding for Targa Telematics, while maintaining a link with the past. It’s intended to showcase the strong synergy created by the acquisition and the simultaneous evolution of Viasat Group.

Elena Bellini, head of marketing for Targa Telematics and Viasat Group, said: “We have decided, in this context, to maintain the main aspects of recognisability of the Viasat Group brand, in order to leverage its well-established recognition in the reference markets in which the company has been operating for many years. The new logo is more contemporary and is designed within a common vision with Targa Telematics for sustainable and lasting growth.”