Haier Europe, part of Haier Smart Home and a global leader in domestic appliances, has seen major fleet improvements after adopting SureCam’s video telematics ecosystem.

Integrated video telematics is delivering breakthroughs in fleet management and risk reduction for Haier Europe

The company rolled out the integrated technology across 250 vehicles, used by a team of engineers to support its Candy, Hoover and Haier brands, to target a reduction in fleet risk and associated costs, while streamlining management processes.

Neil Parsons, fleet & facilities operations manager, Haier Europe, said integrated sharing of footage and data between complementary fleet products and systems was delivering new video telematics breakthroughs for the company.

“It has enabled us to take control of multiple aspects of our fleet, freeing up management time, saving operating costs and ultimately improving the safety of our drivers.”

Haier Europe worked with longstanding partner SureCam to upgrade its existing vehicle camera solution and also took advantage of integrated mileage capture and 24/7 incident reporting from SureCam partners The Miles Consultancy (TMC) and Sopp+Sopp.

The ongoing success of the video telematics has seen Haier’s insurance partner pay a 5% net premium bursary, which has been invested in 250 online risk assessments and 25 one-to-one driver training sessions to further support road safety improvements.

The system has proved particularly useful in successfully challenging third-party claims where the Haier Europe driver was not at fault.

During 2023, the company also took the decision to upgrade to dual-camera dashcams to give added driving insights, with plans to adopt AI-powered driver status monitoring this year.

Meanwhile, SureCam’s platform was integrated with TMC’s software to provide precise mileage and journey data for the recording and auditing of employees’ business mileage and fuel expenditure.

Haier Europe opted for an integrated monitoring service from Sopp+Sopp, where uploaded footage is reviewed and graded, with incidents reported back within one hour. This has meant the 0.7% of triggered videos made up of collisions, near misses or events of interest were quickly identified, with a further 43.9% providing useful driver behaviour insight and the remainder filtered out as false positives. This streamlines claims handling and driver welfare monitoring, while reducing insurance costs.

“We needed a technology partner that could develop an innovative video-enabled solution to better manage our vehicles and drivers. The last 12 months has been hugely exciting, with SureCam’s integrated video telematics taking massive strides forward in terms of technology, system and service development,” added Neil Parsons.

Sam Footer, partnership director at SureCam, commented: “Vehicle operators with an installed SureCam device are now able to take advantage of an array of fleet products and systems. Working with our customers, we are evolving our modular video telematics ecosystem to help them target continuous improvement in terms of improving road safety, cutting fleet costs, freeing up management time, and making the most of available resources.”