Volkswagen has signed up with car subscription firm Drover in theUK too offer drivers access to selected Volkswagen models for a monthly all-in subscription payment.

The partnership with Drover marks VW’s first subscription service

The pilot – which marks the brand’s first subscription service – enables customers to pick from the Golf hatch from £528 (€615) per month or estate from £549 (€639) , the Passat from £519 (€604) per month and the Tiguan from £639 (€744) per month.

The price is on a just add fuel basis and includes the cost of the car, as well as comprehensive insurance, VED, servicing, maintenance and breakdown cover, with no deposit to be paid, and the option to upgrade or downgrade to suit the customer’s needs.

This allows customers the flexibility to sign up for anything between a one-month rolling contract through to a 12 month term, with discounts available for longer contract periods. The process is fully online, with users of the system able to secure their car in as little as 48 hours. And drivers can switch or cancel your subscription at the end of the month, with no additional fees.

Claire McGreal, brand strategy & mobility services manager at Volkswagen UK, said: “Given the changes we face in the automotive landscape, and as drivers’ needs change, we need to adapt and diversify from traditional concepts like outright ownership, into more flexible and user-friendly options like subscriptions.

“Our pilot partnership with Drover is Volkswagen UK’s first exploratory step into subscription services, but represents the first shoots of something much bigger – an evolving brand. Subscription services in general offer the convenience, freedom and ease of use that people have come to expect from Volkswagen.”

The full Volkswagen Drover subscription fleet can be accessed by visiting joindrover.com/volkswagen.