Volvo has introduced a new online platform enabling approved used cars to be bought direct; said to be a UK-first.

Selected pre-owned cars will be available through Volvo Cars Selekt Direct and will undergo more than 150 separate checks before being offered for sale

The Volvo Cars Selekt Direct service is focused on ease of use, speed and pricing transparency for customers, and supports existing plans for the brand’s entire global new car sales volume to be sold by 2030, while the majority of its UK retail sales will be online by 2025.

But the company has continued to stress that its UK retailer network remains key to its business, providing all aftersales services.

Volvo added that the new service launch provides a blueprint for its digital sales strategy. Cars offered through Volvo Cars Selekt Direct will undergo more than 150 individual checks, ensuring buyer confidence. Customers can exchange their car within 30 days if not completely satisfied with their purchase.

Each car comes with 12 months’ Volvo roadside assistance, cover for its next MOT test and a comprehensive Volvo Selekt warranty.

Volvo research indicates growing consumer interest in new purchase models, with one in four people surveyed already saying that they find the direct-to-consumer used online concept ‘very appealing’.

In its first year of launch, Volvo’s car subscription service has delivered more than 2,500 online new sales, equivalent to 15% of all Volvo’s retail sales and 7% of the brand’s total UK new car sales.

Kristian Elvefors, Volvo Car UK managing director, said: “In designing Volvo Cars Selekt Direct, we have focused firmly on the needs of consumers, personalising the service so it works in the way that’s right for them. That means not just the convenience of direct online access, but also peace of mind that the process is secure, robust and delivers a premium experience that fully reflects the qualities of our brand.”

He added: “With Volvo Cars Selekt Direct, we are improving our service to consumers and developing a blueprint for our transition to online sales. Strategically, our retail partners will remain central to our business in providing full aftersales support, including servicing, maintenance and repairs.”