In an interview with the publication, Volvo’s recently appointed chief executive Håkan Samuelsson, talked about the importance of Chinese sales in the coming years due to the significant decline in Europe in recent months and also to bridge a gap until new models are launched in a couple of years’ time.

In response to disappointing sales in China so far, Volvo – which is owned by China’s Geely – is looking to adopt a triple-pronged approach, including enhanced communication with customers on Volvo’s safety focus, increased training for sales staff to promote the range and the introduction of dealerships in cities and regions where the marque isn’t present yet.

Speaking to the Financial Times, Mr Samuelsson said: ‘There is absolutely no reason for us to think we have a second chance. We have to do it right now to secure our future . . .  It is also a challenge that is extremely difficult but that also makes it interesting.’