Volvo has rebranded its shared mobility brand as Volvo On Demand amid expansion plans for the service.

Volvo On Demand will expand to other markets with an extended service range

Announced in July 2018 and run by the Volvo Car Mobility subsidiary, the car sharing platform extends the ways customers can access Volvo cars and has 250,000 registered customers and nearly a million completed journeys in Sweden.

The plan is to expand it to other markets with an extended service range under a long-term strategic investment to increase the significance of shared mobility for Volvo.

“At Volvo Cars, we want to provide complete freedom to move in a personal, sustainable and safe way,” said Magnus Fredin, senior vice president of global online business at Volvo Cars. “Volvo Car Mobility’s future-forward strategy is helping us to deliver on that promise. Volvo On Demand will make new inroads into the evolution of flexible car access. We’re thrilled to be on this journey together. Volvo On Demand is able to reach target groups that don’t necessarily want to own a car but need occasional access to one.”

External analysis shows that one shared car from Volvo Car Mobility currently replaces the need for up to nine privately owned cars in Swedish cities, today corresponding to an annual reduction of more than 16,000 tonnes of CO2 emissions. The shared mobility service is freeing up space in cities, helping customers to a more sustainable lifestyle while saving time and money.

“We look forward to accelerating growth based on our mobility platform and becoming a part of Volvo Cars’ core offer,” said Erik Jivmark, CEO of Volvo Car Mobility. “We expect new product offers and an international expansion to vastly expand the customer base and put us on an entirely new growth trajectory.”