VW Golf & Ford Fiesta see strong demand as European sales growth continues

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That’s the finding of the latest analysis from JATO Dynamics, which also shows that demand for new cars continues to grow in Europe, with year-on-year sales increasing for an eighth consecutive month

The organisation’s figures show that at the end of April volumes were up 4.2% on 2013, and year-to-date volumes were 6.6% higher than the same period last year.

Of the 30 European countries analysed 21 recorded a year-on-year increase in new car sales for April. In over half these countries (11 in total) growth was in excess of 10%. Amongst the “Big 5’” markets, performance was particularly strong in Spain (+29.4%) and Great Britain (+8.2%). At first glance the 3.6% decrease seen in Germany seems surprising; however a contributing factor could be the fewer sales days available during April (due to a number of bank holidays) rather than any underlying fall in demand. Germany was the only ‘Big 5’ market that failed to record sales growth for April as volumes grew in both France (+5.8%) and Italy (+2.1%).

Year-to-date performance across Europe was even more impressive, with 25 out of 30 markets growing over the first four months of 2014 compared to the same period last year. Of these countries, 14 have seen double-digit growth in sales so far this year. With close to flat growth recorded in Austria and Belgium, only three countries have seen a significant reduction in year- to-date sales compared to 2013. One of those countries, the Netherlands, has been affected by a tax change at the start of the year that shifted sales to late 2013. With this taken into account, Serbia and Switzerland are the only markets where underlying demand has fallen so far this year.

Within the brands, Volkswagen retains its position in the top slot despite a 0.6% fall in year-on-year sales for April. Meanwhile, the other brands in the top 10 increased their year-on-year sales for the month. Second-placed Ford and third-placed Renault both posted impressive sales increases of 7.6% and 9.0% respectively, with Opel/Vauxhall (+6.8%) dropping to fourth place as a result. Strong sales of the Renault Captur have helped Renault’s sales recover in 2014, with year-to-date sales growth of 10.6% across its range. Volumes for all the top 10 brands have seen year-to-date growth for the first four months of 2014.

Outside of the top 10 brands, Dacia (+32.2%) and Skoda (+22.0%) continued their strong performance with impressive year-on-year growth. Nissan and Mazda also saw strong growth with year-on-year increases of 21.1% and 20.4% respectively.

Meanwhile the Volkswagen Golf maintained its sizeable lead as the best selling Europe thanks to year-on-year growth of 15.3% for April. The Ford posted an even bigger increase of 21.2%, helping it hold on to second while the Renault Clio, Volkswagen Polo and Opel/Vauxhall Corsa complete the top 5. The Skoda Octavia recorded a large year-on-year increase of 45.1% to claim tenth spot in the top 10, replacing the Fiat 500.

Commenting on the results, Gareth Hession, vice president of research at JATO Dynamics, said: ‘April was another strong month for the European car market, building on the great start made in the first quarter. Four months into the year and almost half of the 30 countries we analyse are showing double-digit growth for the year. With the German market expected to bounce back after its Easter lull, we think this positive performance will continue for the rest of the second quarter.’

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.

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