LeasePlan has today launched a major global marketing campaign entitled “What’s next”, with the help of presenter Richard Hammond, in order to launch new propositions targeted at the corporate, SME and private sectors.

Richard Hammond LeasePlan video

LeasePlan says it is committed to providing customers with an ‘Any car, Anytime, Anywhere’ service. The company is using the new, “What’s next” marketing campaign and a three-minute video to introduce new products, including for corporates. This includes the Corporate Net Zero Scan, which enables large fleets to accurately assess the carbon dioxide performance of their fleet. The scan provides reliable benchmarked emission insights. Based on the outcomes of the score, LeasePlan provides tailored advice about how to reduce emissions.

New solutions also include a ‘Click & Drive’ offering for the SME segment. This offers special online lease deals on popular, pre-ordered cars and featuring an all-inclusive service package covering repairs and maintenance support, administrative support, integrated insurance and fleet reporting along with fast delivery times.

LeasePlan also referred to a new end-to-end electric vehicle proposition for Europe-based corporate customers, which will come under its work on the EV100 campaign. The leasing giant has already said it plans to have all its employees driving electric cars by 2021 as well as helping to migrate its customers to EVs.

To deliver ‘Any car, Anytime, Anywhere’, LeasePlan also announced its ‘Digital Power of One LeasePlan’ strategy.

CEO Tex Gunning said: “The strategy leverages the latest digital intelligence technologies to bring our company from the analogue world into the digital world and make LeasePlan’s aspiration of ‘Any car, Anytime, Anywhere’ a reality via best-in-class digital services at best-in-class cost levels.”

Gunning added: “Our growing digital capabilities will also enable us to create a whole new direct-to-consumer approach for the 300,000 high-quality cars that are returned to us every year. This is a very exciting new opportunity for LeasePlan.”