Finance technology provider White Clarke Group is to provide pay-to-use car subscription services to its customers under a tie-up with Wagonex.

White Clarke says it’s expecting a significant growth in pay-to-use experiences in the emerging European market

Wagonex’s flexible car subscription services provide an all-inclusive vehicle package under a monthly fee.

The tie-up with White Clarke Group will enhance the Wagonex platform while enabling White Clarke Group to bring comprehensive subscription-based capabilities to its customers across Europe.

Development and take-up of car subscription services is growing fast in the UK and Europe, including Jaguar Land Rover’s latest service, now dubbed Pivotal, and the new Caasta.com solution, intended to challenge traditional fleet leasing. EV subscription service Onto has also recently expanded its fleet with a record-breaking 1,100-unit order for the Renault Zoe.

And tyre giant Bridgestone has even announced recently that it’s introduced a subscription model for tyres.

Such solutions cater for consumers’ growing appetites for subscription-based business models, due to the increased convenience and flexibility.

Brendan Gleeson, group CEO of White Clarke Group, stated: “Servitisation and subscriptions are fast-expanding markets with huge potential for success. As leading innovators in the global finance technology market, we’re keen to make use of the additional capabilities provided by Wagonex, and are expecting a significant growth in pay-to-use experiences in the emerging European market.”

Toby Kernon, founder and CEO at Wagonex, added: “We’re excited to collaborate with White Clarke Group to develop the potential of our combined offering. This next step will let White Clarke Group and Wagonex bring more options to the ever-increasing number of buyers looking for a flexible alternative to vehicle purchase.”