The RAC, VHD and Europ Assistance have signed a new agreement to bring an enhanced pan-European offering for motor services.

David Wallace of RAC Business Services said the firms have a shared desire to embrace technology such as telematics, digital solutions and CRM capabilities

The new agreement builds on an existing partnership between the RAC and Europ Assistance and is intended to improve the offering to European-headquartered motor manufacturers, leasing companies and fleets.

The firms said the new agreement will put them in a stronger position to offer services to businesses that operate across Europe in 26 different countries covering approximately 92% of all vehicles sales in Europe.

In particular it enables the firms to bid for business on a Europe-wide basis under the umbrella of one organisation providing centralised functionality.

Pierre Brigadeau, group chief sales marketing officer at Europ Assistance, said: “Our clients are confronted daily with the complexity of delivering a seamless, top-quality experience to their customers, whether they are in the UK, France, the Netherlands, Germany, or in Russia. The aim of the new agreement is to provide them with one single trusted partner which can help them assist their drivers and dealers across Europe.”

The alliance will directly cover the following countries: Austria, Belgium, Bosnia Herzegovina, Croatia, Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Montenegro, Netherlands, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Spain, Switzerland, Turkey and the United Kingdom, along with Bulgaria and Slovenia managed through local partners.

The firms added that the alliance may soon be extended to include other partners covering new geographies as well as products and solutions.