ALD Automotive has joined MaaS Alliance, a public-private partnership creating the foundations for a common approach to Mobility as a Service.

ALD said its membership of the MaaS Alliance sits in line with its ambition to be at the forefront of changes in mobility

The alliance aims to facilitate a single, open market and the full deployment of MaaS services in Europe and beyond, which it says will be achieved by integrating various forms of transport services (public transport, ride-, car- or bike-sharing, taxi or car rental/lease, or a combination of various options) into a single mobility service accessible on demand and through a single payment channel.

The alliance has more than 75 members from various industries and has three focus areas to help create the foundations for an efficient MaaS ecosystem:

• User needs and regulatory challenges
• MaaS single market development, business and governance models for MaaS
• Technology and interoperability

ALD said that its membership of the alliance supports its strategy to foster innovation, experimentation and partnerships with key players within the mobility ecosystem to adapt to a market that is changing more rapidly than at any other time in history.

“The disruptive changes being introduced through technological progress, digital lifestyles and changing customer behaviour are having a profound impact on how we need to grow as a company. These social trends are contributing to higher demand for outsourced mobility solutions,” said John Saffrett, deputy CEO at ALD. “Our ambition is to be at the forefront of changes in mobility and, as a member of MaaS Alliance, we look forward to contributing to an open and collaborative community to make Mobility as a Service a reality.”

“We are very happy to be able to start this collaboration with ALD Automotive. Here at the MaaS Alliance we believe that bringing together all the players in the transport ecosystem to work together towards the same goal is a key step to ensure the future of the mobility sector,” added Jacob Bangsgaard, MaaS Alliance president.