The event offers teams from France and abroad the opportunity to develop new solutions or services for the connected car of tomorrow and to boost the relationship between ALD and its customers.

Two challenges will be run simultaneously over two months: one is open to all ALD Automotive and Societe Generale employees, and the other one to students all over the world. The award ceremony will be held on 12 January in La Defense.

John Saffrett, ALD Automotive CAO and the project sponsor, said: “Innovation that serves the customer experience is part of ALD Automotive’s DNA and one of the key successes of our company. We are convinced that this challenge, that brings together external and internal participants, will enable us generate new ideas and to simplify the way our customers use our services.”