Alphabet marks entry into South America with partnership deal in Brazil

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Alphabet has appointed a partner in Brazil, marking its expansion into the South American market.

Alphabet is expanding its global presence by collaborating with Unidas to offer customers fleet leasing services in the emerging Brazilian market

The fleet management giant has joined forces with leasing and car rental specialist Unidas – billed as the second largest car rental company in Brazil – bringing its full operational leasing and financial leasing products to organisations with business activities in Brazil as well as add-on services such as fuel cards, replacement vehicles, roadside assistance and legal insurance.

Alphabet, which is already present in Europe, Australia and China, said the new cooperation benefits the firm’s customers with international operations and highlights its goal of accommodating the needs of its international clientele.

“The partnership with Unidas marks an important milestone for Alphabet. By entering the Brazilian market, we are further expanding our global presence and can extend our full service offering in this growing economy. We are looking forward to a successful partnership with Unidas, who have a reputation for excellent customer service and are a leader for business fleet leasing in Brazil,” said Richard Schooling, chief commercial officer at Alphabet International.

José Antônio de Sousa Azevedo, vice president fleet management & investment relations officer at Unidas, added: “We are very much looking forward to working with our new partner Alphabet to serve their clients in Brazil. This is a wonderful opportunity for us to join a very successful partner who is an expert in mobility and enables us to further develop our products and services for the benefit of all of our clients. By collaborating, we are able to provide tailor-made Business Mobility solutions that fulfil global enterprises’ mobility demands in Brazil.”

Alphabet is now present in 29 countries worldwide and manages a portfolio of over 680,000 leased cars and light commercial vehicles of all makes, said to rank it as the fourth largest car leasing company globally. It also offers a range of mobility solutions from its AlphaElectric eMobility consultancy solution, AlphaCity corporate car sharing option, and AlphaFlex individual, flexible mobility solution.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.