Alphabet updates driver app with latest features

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Alphabet has released the latest version of its AlphaGuide app, which has been redesigned with added self-service features ahead of the arrival of image recognition and machine learning functionality.

The AlphaGuide app has been redesigned with added self-service features

The app, which launched in 2010, is currently available in 13 countries across Europe and offers a range of features, from service booking to breakdown services and accident management, to make drivers’ and managers’ lives easier.

The updates mean drivers will now have access to features providing support in situations such as minor accidents, a flat tyre or for paying a fine, as well as additional functionality such as the mileage tracker, nearby fuel and charge stations and tyre replacements.

In markets offering Alphabet’s AlphaCity car-sharing service, the app also doubles as a car key.

Alphabet is also working on the launch of a new feature which combines image recognition and machine learning. This will enable the app to detect minor issues like scratches, tyre or glass damage through the smartphone camera and automatically suggest helpful services such as roadside assistance.

Markus Deusing, global chief commercial officer at Alphabet, commented: “Back in 2010, we were the first provider in our industry to introduce such an app – and we are continually working to improve and add new features to it.

“For example, enabling activation and payment at electric charging stations via the app will provide a more seamless and less complicated experience.”

Deusing said the forthcoming features would also significantly enhance support.

“With our new AlphaGuide, support and on-demand information are just a tap away,” he added.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.