AlphaCity expands into multi-make vehicles and LCVs

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Alphabet’s AlphaCity corporate car-sharing scheme has been expanded to cover multi-make vehicles as well as LCVs for the first time.

AlphaCity now offers multiple car makes as well as LCVs

AlphaCity now offers multiple car makes as well as LCVs

Launched internationally in 2011 and in the UK in 2012, the scheme was intended to provide a more practical and cost-effective alternative to traditional pool cars as well as daily rental, taxis and grey fleet usage by enabling employers to set up their own, fully managed shared use scheme, backed up a web portal and keyless access.

Previously only offered with BMW and Mini vehicles, the scheme is now being expanded to offer other brands – including electric and hybrid cars – and LCVs.

The changes are being rolled out in all AlphaCity markets – UK, Germany, Austria, Italy, Netherlands, Belgium, Spain and France.

Carsten Kwirandt, head of marketing and business development at Alphabet International, commented: “We continue to offer our customers the best-fit Business Mobility solution for their company. Improving our highly-successful product AlphaCity by expanding the choice of vehicles which are able to be shared within a fleet, is our latest way of doing so.”

Other changes also see the AlphaGuide app enhanced to integrate AlphaCity reservations, further driving the shift to mobility.

“The new feature advances AlphaGuide to the next level of user experience,” Kwirandt continued. “From today, users have the option to book their AlphaCity vehicles in a few easy steps using the app, while still enjoying all of the other mobility features of AlphaGuide at their fingertips.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.