Automotive customer experience and market intelligence specialist APD Global Research has appointed Paul Turner as its new Australian MD as it expands further into Asia Pacific.

Paul Turner, managing director UK and Australia of APD Global Research

The move will see Paul Turner combine his APD executive chairman role in the UK with widening its product portfolio for the Asia Pacific region and strengthening the links between the two management teams.

His first job will be to open new offices in Melbourne and appoint a new account manager to support the activities of the business.

APD Australia was formed in 2006 and is a Tier 1 supplier of customer experience feedback platforms to major automotive and commercial vehicle brands in the Asia Pacific region.
Principal customers include Mercedes-Benz Asia Pacific, Daimler Trucks, Fuso, Freightliner and IVECO.

Turner replaces APD Australia’s current MD Paul Steed, who has left to pursue other interests.

“Paul Steed’s achievements in building APD Australia into an innovative and successful company will leave a lasting legacy which we will protect and build upon. He leaves with my appreciation and best wishes for the future,” said Turner.