Automotive software suppliers Autofutura and GForces have merged to form a new auto tech group.

The merger, which is being backed by Inflexion Private Equity, will bring together Autofutura’s real-time data insight with GForces’ e-commerce solutions.

The new group aims to connect carmaker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.

The tie-up between the firms also benefits from the expertise of Chrysalis Loyalty, recently acquired by Autofutura.

The new group will be led by data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as chairman.

Christian Erlandson commented: “The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”