The average fleet includes vehicles from 13 different manufacturers, creating additional complexity as the connected vehicle industry continues to grow.

75% of new cars sold globally in 2023 were equipped with OEM-embedded telematics systems

The data has been revealed by Geotab – headline partner at next week’s Great British Fleet Event – as the telematics giant expands its OEM partnerships to cover more than 80% of the world’s leading automakers.

Latest figures reveal 75% of new cars sold globally in 2023 were equipped with OEM-embedded telematics systems.

Traditionally, each manufacturer would collect and transmit data differently, with variances in transmission frequency and the number of captured data points. As a result, managers of mixed fleets are often confronted with inconsistencies in their datasets.

Geotab’s strategic collaborations with 31 brands across three continents ensure consistent, high-quality data for mixed fleet management, advancing the future of the connected vehicle industry.

Such collaborations provide fleets with turnkey connected mobility and high-quality OEM data integration without the need for additional hardware.

Geotab’s OEM network spans diverse vehicle types and brands, including BMW Group, Ford, Mercedes-Benz, Renault, Stellantis, the Volkswagen Group, Volvo Cars and others.

Lasse Schmidt van Hülst, lead business development & sales at CARIAD SE, on behalf of Volkswagen Group Info Services AG, said: “Our partnership with Geotab brings multi-brand vehicle data from the Volkswagen Group to fleet operators across Europe. By leveraging Geotab’s platform, we enable fleet managers to enhance efficiency, safety and sustainability – without the need for additional hardware. This collaboration supports data-driven decision-making for a more connected and efficient fleet management experience.”

Geotab is also advancing the telematics industry through a commitment to data excellence, participating in initiatives such as COVESA (Connected Vehicle Systems Alliance) and the Mobility Data Space.

By prioritising data parity through collaborative thought leadership with OEMs and actively contributing to industry standards, the connected vehicle specialist is cutting the complexity in accessing high-quality data insights to inform decisions to increase efficiency and drive down cost.

Integrating OEM-specific signals such as Diagnostic Trouble Codes (DTCs) will enhance the MyGeotab platform by enabling features including vehicle-specific maintenance alerts and recommendations to help fleet managers better plan vehicle downtime and reduce operational disruptions.

Geotab also provides OEMs with the opportunity to rapidly enhance their market offerings and deliver advanced fleet management solutions (FMS). For example through partnering with Geotab, Kia is able to enhance its PBV line-up with innovative customer-centric tools, such as comprehensive FMS, a driver app, and in-vehicle infotainment (IVI) integration, resulting in a competitive advantage for customers.

Christoph Ludewig, vice president Europe at Geotab, said: “OEMs are under increasing pressure to shift their business models towards e-mobility and data-driven solutions. Geotab has developed a universal set of recommended data points, sampling methodology and data model that OEMs can use to ensure their data offering matches the unique requirements of fleet managers – especially those with mixed fleets. Our solutions, robust analytical capabilities and integrated AI enable OEMs to rapidly meet these evolving demands, while maintaining their core operations focus. This collaborative approach is advancing digital mobility today and well into the future.”

Geotab will be showcasing its latest developments in connected vehicle and asset solutions at the 2025 Great British Fleet Event on 8 May in Milton Keynes. The business will reveal how you can support your drivers, improve fleet safety and help combat stress, anxiety and sleep deprivation amongst the UK’s commercial vehicle drivers. And Amanda Welland, partner account manager Geotab, will be on the podium for the GBFE Masterclass conferences to present the case for driver wellbeing.

To ensure you don’t miss out on vital tips for enhancing driver mental health and improving road safety, sign up for your FREE GBFE ticket here.