BMW Middle East records best-ever first quarter

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'The 4,936 BMW and Mini vehicles were sold to customers across 14 Middle East markets, marking yet another record in the group's history in terms of regional sales, and clearly demonstrating Middle East customers' desire for top-of-the-range, premium vehicles,' said Alexander Eftimov, director of sales and marketing, BMW Group Middle East in a recent statement. 

'This record first quarter has affirmed our increasing sales momentum and clearly demonstrates the continued strength of BMW and Mini in the region. The BMW Group brands represent high performance, engineering excellence and pioneering innovation, all of which are qualities appreciated and desired by discerning customers here in the Middle East. The year is still young and together with our importer partners, we will introduce more new and refreshed models in the region, making us optimistic for the months ahead,' he added.

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