Bridgestone brings subscription-based model to tyre sector

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Bridgestone has launched a new subscription service for tyres, developed to cater for a growing demand among consumers for subscription services.

Mobox has initially been launched in the UK, Spain, Germany, Italy and France for individual drivers, with plans to evaluate this going forwards

Dubbed Mobox and offered in various markets in Europe, the service works in a similar way to subscription services for things such as films and music – and, increasingly these days, cars.

Customers pay a monthly fee – which in the UK starts from £7 a month – and get access to new tyres, full warranty and other premium vehicle-related services.

Basic packages include new premium tyres, fitting and full warranty for tyre-related damage, as well as additional vehicle-related services such as tyre checks, rotation and wheel alignment.

The warranty means that if Mobox customers incur a puncture or any other kind of tyre damage, the tyre will be repaired or replaced free of charge. Customers will also have the option to adapt their packages to include extra products and services, such as MOTs and services.

The packages cover main premium tyre brands and provide customers with access to the central Mobox web-platform, from which they can manage their subscriptions online. All customers also have access to a multilingual call centre for customer support.

Mobox is currently available in the UK, Spain, Germany, Italy and France. In the UK, the service has been developed in partnership with Bridgestone’s ETB garage network while in Germany, it’s available at 300 Pitstop shops through an online subscription.

For French customers, it’s available at more than 600 shops in Speedy & First Stop networks while the Italian version on the service uses more than 100 First Stop shops across all the country. Finally, the Spanish service is on offer in First Stop shops nationally.

Bridgestone’s vice president for its north region, Andrea Manenti, said: “The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. Mobox is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to customers.”

The service is initially targeting individual buyers, with plans to evaluate this going fowards.

ETB Autocentres retail director Paul Nunn said: “We hope that the flexibility and convenience that Mobox provides will resonate with motorists and that this might be the beginning of a new way of purchasing and maintaining tyres.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.