CHP Consulting rebrands as Alfa
CHP Consulting, supplier of the Alfa Systems software platform for asset finance companies, is to rebrand is Alfa.
The new Alfa website forms part of its rebrand
The company is also launching a new website – alfasystems.com – to accompany the new name.
CEO Andrew Denton explained: “This change will present a more progressive image, unify the dual brands of Alfa Systems and CHP Consulting, and give us a brand that better describes what we do. We are one company, with one product, and one brand – and we want that to be clear in our market presence.
“We’re excited about the opportunities it will give us going forward.”
Natalie Middleton
Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.
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